Peel in 100 words

Peel is a service design bureau that helps companies and businesses that juggle with new ideas to set their next steps. We bring bright ideas to life and ensure that resources are allocated efficiently and effectively. In our projects we put people first. Where technologies come and go, human behavior will remain the same. We believe that only this approach will nurture a sustainable growth. With our own no nonsense methodology we learn by discovery. We go from ‘ta-da!’ to ‘to do.’ and co-create experiences that meet – and exceed – your customers’ expectations.

The magic

We have a hands on, user centered approach to innovation.


Embracelet validation

Uest is a start-up with a mission to connect different generations in order to improve health care. Their first product service system is The Embracelet, a combination of a bracelet and an app that enables …


AR/VR exploration day

MEDIALAAN organizes more than 600 events each year, ranging from music parties to TV show launches. New technological developments offer the potential to increase the attractiveness and impact of events, and MEDIALAAN wanted to explore …

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New Workplace at Vooruit

Vooruit is a vibrant arts center in Ghent, Belgium. They offer a year-round calendar packed with artistic, musical, literary and social events to more than 300,000 visitors annually.

Founded in 1982, the center grew organically from …


Better Investment Decisions Through User Research

Swiss Insurance company Baloise is taking its life insurance offering in a new direction with the Safer Life concept, moving from a product focus to a service helping customers plan their financial future. To reach …


The true value of Fotofoor

Fotofoor is the intiative of Marie Snauwaert. She is a true artiste. Her portfolio consist of photography, video, text, interventions, etc. The fotofoor is an ode to the human kind. With her photography Marie creates …


Social innovation jam

The Sociale Innovatie Fabriek nurtures social innovation initiatives in Flanders. They inspire organisations and inhabitants of Flanders to develop social innovation concepts. Furthermore, they guide them in the implementation process and assist in finding financial resources.

In collaboration with Toerisme Vlaanderen …

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The future of recruitment

Cronos is a rapid growing ICT enterprise that was looking for a fresh approach for recruitment. This new approach must represent the entrepreneurial culture that characterises Cronos. A team of five Cronos gathered in the ‘Boerentoren’ in …


A UCD mobile case

The navb (in Dutch) or cnac (in French) is the prevention institute for the construction industry in Belgium. The goal is to improve the wellbeing in the construction industry by preventing occupational accidents and illnesses. …


Buggybooker speeds up

Buggybooker is a start up that offers a stroller rental service to young families. This service is provided through city governments. After three years of operating, Buggybooker was eager to bring the organisation …

Peel recipes

Together we set the next steps in your innovation process.
Depending on your need, we:

  • Bring ideas to the next level

    • With our no-nonsense methodology we facilitate innovation sprints by means of workshops and define your next steps.

  • Research customer needs

    • We research needs and wishes of customers to challenge a new business idea or to define new business opportunities.

  • Design customer experiences

    • By putting people first we design services that combine business opportunities, technologic innovation and customer desires.

  • Incorporate a service strategy

    • We engage ourselves with your team and implement our user centered service strategy in your corporate culture.

Meet the team

We have a beautiful network of inspirational, independent experts. They are ready to team up with your organization and challenge the current understandings and believes.

Helllloooooooo, fresh juice

We love to share our excitement about user experience, service design and user centered innovation. Let us share insights, ask questions, give feedback and discuss each other’s ideas.

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Some of our clients