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About

We help you improve and innovate your services in a rapidly changing world, driven by your users.

Peel helps organizations improve and innovate their services by identifying the true opportunities, and designing solutions that matter to your users.

Identify the true opportunity

Like you, we want to make sure our efforts create business value. So, together with you, we first make sure we are solving the true opportunities by understanding the people involved in delivering and consuming your service.

Design services that matter

To redesign or design new services, we look at the entire customer journey to provide a consistent experience across organizational divisions, and in offline and online environments. Throughout, we test with users to deliver services that matter.

Create business value

We help you to stand out by designing unique and desirable service experiences that leverage the strenghts of your organization. At the same time, we ensure the service is viable by assessing the business impact, and that it is feasible, both technically and in terms of implementation and roll-out.

Go from design to delivery

Peel works within a large partner network that can help you with the implementation, change and communication. 

Think twice, cut once

Our mission is to make sure your plans to improve and innovate your services are sustainable and pay off. We do this by balancing the needs of people, the possibilities afforded by technology and the requirements for business success throughout our service design track. Inspired by design thinking, we approach your question in 4 steps:

Discover: develop a deep insight in your target audience and what drives them, the capabilities of your own organization and what drives you, and in the broader environment in which you provide your services.

Define: break down complex questions in smaller chuncks, set priorities and criteria for success.

Design: generate ideas, prototype solutions and test them with stakeholders to home in on what really deliveres value. 

Decide: provide roadmaps, financial estimates, business plan cases and design briefs so your organization can plan on the way forward.

The journey can be bumpy, but our customers are always amazed about the speed and the outcomes. And they generally have fun at it too!

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