Innovation happens when people meet. Meet the team!

At Peel, you work with a team and a network of experts that combine different backgrounds and perspectives in design, business, human factors and technology. Our mission is to peel down to the true opportunity and work together to design services that really matter, driven by your user.

The values we all share:

- Curiosity: it is more important to ask the right questions than to know everything.
- Boldness: assumptions and preconceptions are there to be challenged.
- Kindness: our approach is customer-centered. So are we.

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Wim Putzeys

Wim loves to make sense of complex questions, develop a vision and align people around it at all levels of an organization. He is fascinated by the innovative opportunities digital technologies afford, but his advice is always grounded in the actual needs of people and organizations, and informed by a broad cross-industry experience and rapid access to a large network of domain experts.

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Jenthe van Gastel

Say hello to miss Adaptability! With her academic background in Innovation management, Sociology and Economic Sciences, Jenthe manages to tackle problems & research from multiple perspectives. Together with her empathic and curious mind set, she will guide your design process in an interactive and fun way.

Peel Sam Profile

Sam De Waele

Sam is a ambitious and creative person who wants to solve complex problems in a correct and effective way. With his background in engineering and business economics, Sam wants to understand the business and the stakeholders before making a suggestion and tries to find the best solution in this way.

Peel Zoe Profile

Zoë Duflou

Zoë strongly believes in the mantra “doing the right things and doing things right”. She can guide you from huh? to aha! with her Service Design facilitation skills, to tada!! with her Process Design background. With some sharpies, a lot of post-its, some creative techniques and a cappuccino or two she will help you with every challenge you provide her.

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