Together we set the next steps in your innovation process.

Our services focus on helping organizations to identify, design and test service improvements and innovations. We tailor our approach to support you where you need it most.


Before jumping to conclusions, we first look at the bigger picture through stakeholder, technology and business research. We analyse your innovation processes & corporate culture, and deliver new tools and inspiration to strengthen your team.

User testing

User testing is a powerful way of challenging your assumptions & concepts. By inviting your customers to give feedback, you truly drive user-centred innovation. Peel designs and facilitates tests, recruits participants and reports the facts and figures to support decisions on each step of the way. At each stage, we pick the appropriate methodology, including field research, focus groups, online and offline user testing.


We specialise in organising and facilitating design jams and workshops for each step of the service design track, from discovery to ideation to business case development. Our design thinking approach ensures that everyone can contribute, challenge and co-create solutions in an atmosphere of trust and openness. We can host your team at our workshop spaces at House of Innovation, or at your location.


Through wireframes, prototypes and service blueprints, our service designers make service concepts tangible for all stakeholders, so we can validate them for technical and organisational feasibility and business viability.


To secure support and financing, we help your team to define the scope, priorities and roadmap for implementation. Together we build a business case and we can facilitate your team in preparing a pitch to convince decision makers.


We can introduce design thinking and service design to your organisation through our program of training courses or a custom training or coaching program. With a focus on tools and techniques, you will gain a hands-on experience you can use in your own daily practice.

Business analysis

After new service concepts have been validated, our business analysts analyze requirements and propose solutions to implement services, working with technical architects, change managers and experience designers.

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