Croustico (formerly Croustifrance) supplies frozen bakery products to supermarkets and stores around Europe. In order to increase their sales volume they wanted to explore (especially digital) tools in their relationship with store operators.
We started with field research with account management and in-depth user research with a panel of store managers to test initial ideas and assumptions. Next, we facilitated a series of design thinking sessions with the management team to develop persona’s and customer journeys, and ideas and prototypes for new service tools. These provided the basis for technical choices and financial estimates, allowing the management team to prioritize and select opportunities for implementation.
